Charlie Elliott
marketing the tech nobody can explain
I build marketing engines for complex B2B technology companies - the kind where the product is hard to explain and the buyer needs to be convinced, not just converted. Over the past decade, I've taken abstract infrastructure tech at companies like Forward Networks, Cisco, and Google X and turned it into stories that enterprise buyers actually care about. I set the strategy and execute it myself: writing the keynote, designing the campaign, analyzing the data, and aligning the cross-functional chaos that comes with fast-moving technical products.
I thrive in environments where "figure it out" is the operating model and where getting from zero to credible market presence requires both creativity and rigor.
Core Competencies
Brand positioning
Knowing everything about the buying audience is the key to killer brand positioning. Yes, it’s possible to translate enterprise infrastructure, cybersecurity, and developer tools into compelling narratives for federal and Fortune 500 buyers. Fun sells. Feeling seen as a human being instead of just a buyer— that sells too. I mix that strategic brand positioning with my hands-on content creation, campaign execution, and sales enablement. The results? Viral brand fandom that directly connects to increased sales revenue.
content strategy
Technical B2B content doesn't have to be boring—it just usually is. I create content strategies that turn complex infrastructure technology into stories enterprise buyers actually want to read. Keynote presentations, LinkedIn thought leadership, sales enablement collateral, SEO-optimized web content—all designed to make developers and CIOs feel smarter, not overwhelmed. Strategic planning meets hands-on execution: I write it, design it, and measure what converts.
activations
Tech convention booths are where brands go to die. I build experiential activations that make people stop, engage, and remember. Game show stages, campsites, roadhouse watering holes, and Monte Carlo casinos, where technical products feel human and memorable instead of forgettable. Creative differentiation paired with strategic booth design, speaker programming, and post-event nurture campaigns. The result? Conversations that start with "I saw what you did…"
But also—
sales enablement, product communications, video production, immersive experience design, special events, demand generation, social media, Digital operations optimization, and federal + public sector marketing too.
Current Region:
REsearch Triangle, North Carolina
Short on budget and long on marketing needs?